Content Audit Roadmap: Translating Data for Business Growth
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lydiabazan
- 2 minutes reading time
As we’re getting close to the end of the course, one big question stands out: How do we make sense of all the data we’ve gathered from our content audit and use it to help our clients’ businesses? Specifically, how do we create a roadmap that guides them toward their goals? Even though the idea might seem a bit fuzzy at first, Modules 5 and 6 shed some light on how to prioritize what content our clients’ users need most. Plus, they showed us how doing this can either make our clients more money or save them some cash.
In the next sections, I’ll dive deeper into what I learned from these modules and how it’s shaping my career path.
Q1: What did you read or watch that surprised, delighted or disappointed you? Why?
I found that the experiment from Tom Johnson in module 6 to be the most interesting material, mostly because of his use of AI and his surprising conclusion. I find that with the rise of AI, many corporate professionals are weary of roles being lost, however, Johnson was able to find a gap that technical writers have an opportunity to fill, especially when it comes to strategic analysis and decision-making. Currently content is too extensive in forms of media, amounts of data, and amount of guidelines that AI cannot understand proper nuances and context to make valid judgements leaving a huge opportunity for content strategists to move in.
An enlightening moment involved the presentation made by Val Swisher to the course. I found that the shift in perspective between process versus content issues helped me better identify what is the potential source of the problem for clients and thus give more accurate reccommondations for roadmap resolutions.
Another intriguing insight surfaced in Module 5’s lecture from Lucie Hyde, regarding the concept of setting audacious goals. The idea of eliminating up to 50% of a company’s content might seem outrageous at first glance. However, considering the size and longevity of a client’s business, it’s quite possible that a significant portion of their content is outdated, redundant, or inaccurate compared to the current context. This is especially true if there has been minimal or no content management in place.
Q2: What was most meaningful for your own career goals? Why?
The materials and statistics provided by Adobe offered valuable insights into the trends occurring across various businesses worldwide. From the fluctuations in the popularity of tools to the shared challenges encountered, it provided a deeper understanding of the significance of content creation for businesses. It was also somewhat reassuring to learn that content reuse is a widespread issue among other enterprises, as this aligns with the current challenge my team faces in the workplace.
Dr. Kim Campbell’s lectures in both modules also offered numerous valuable tips that I plan to apply not only in my assignments but also in my workplace. For instance, she emphasized the importance of highlighting areas where clients excel and cautioned against using overly negative language when discussing existing content, as it could be perceived as offensive. It’s crucial to maintain a perspective focused on enhancing business value through recommendations rather than criticizing the hard work of contributors.